Put location data to work for your business
A credit card company includes an iPass SmartConnect subscription for cardholders, which improves the value of the card and gives the company a deeper understanding of its customers’ behavior so it can identify missed swipes and opportunities for new products, cross-sell, and strategic partnerships that customers will appreciate.
By understanding the sequence of locations visited by people who’ve seen a particular ad, a marketer can understand how effective that ad is in driving a given outcome. Because iPass’s location data is driven by Wi-Fi and GPS, the results are granular and highly accurate. And providing Wi-Fi to your consumers can actually improve brand engagement and loyalty where other location data services rely on buying data in ways that can make consumers uncomfortable.
A retailer can use iPass SmartConnect to let customers get online seamlessly in its stores. It can also provide free on-the-go global Wi-Fi vouchers during regular promotions. Understanding customer location helps the company measure how well its marketing drives footfall, and learning where customers go in between store visits helps the company benchmark it’s stores.