Webinar: Wi-Fi Now an Integral Component of Mobile Broadband Strategy for Network Operators
iPass sponsored webinar to discuss how mobile network operators are leveraging Wi-Fi to expand service capabilities, improve user experience and increase profit margins
REDWOOD SHORES, Calif. — June 29, 2011 — iPass Inc. (NASDAQ: IPAS) today announced a July 28 webinar hosted by the US Telecom Association titled “Turning Wi-Fi into a viable extension of your mobile broadband offering.”
With the introduction of smartphones and tablets, along with the transition from a mobile voice to a mobile data business model, Wi-Fi is becoming an increasingly important and integrated component of today’s mobile network fabric. Service providers are complementing their existing cellular infrastructure with Wi-Fi to deliver an ‘always best connected’ user experience while increasing profit margins by leveraging unlicensed spectrum. However, perfecting both the network interoperability and user experience remains a challenge for operators.
By attending this webinar, participants will gain insight into:
- New technical and commercial models for incorporating Wi-Fi as part of your mobile services strategy.
- How to maximize your existing infrastructure to reduce service delivery costs and drive new revenue creation through enriched data roaming services.
- How to monetize your Wi-Fi assets to other service providers and optimize access to foreign hotspots for travellers.
“The successful adoption of Wi-Fi by mobile network operators requires careful consideration of technical architecture and a solid understanding of real-world user interaction,” said Marcio Avillez, vice president of Network Services at iPass. “Partnering with a supplier that understands Wi-Fi’s subtle nuances and future trends is crucial to help avoid pitfalls, since use cases and implementations can vary widely.”
This webinar will examine the trends and options to improve the economics of mobility for service providers by enabling them to incorporate unlicensed spectrum and Wi-Fi as an integral part of their mobile broadband services strategy.
When: Thursday, July 28 at 10 a.m. PDT
- Moderator: Sean Sullivan, US Telecom Association
- Panelist: Dean Bubley, founder of Disruptive Analysis, author of Disruptive Wireless blog
- Panelist: Marcio Avillez, vice president of Network Services at iPass
Founded in 1996, iPass (NASDAQ: IPAS) manages mobile connectivity for large enterprises and global service providers through mobility and cloud services. With thousands of enterprise customers, iPass is a leading provider of enterprise mobility services which simply, smartly and openly facilitate access from any device on any network, while providing IT with the visibility and control necessary to support the demands of the enterprise workforce. iPass also provides in-country and international Wi-Fi off-load and roaming services robust enough to support both the business and mass market requirements of service providers. Additional information is available at www.iPass.com or on Smarter Connections, the iPass blog.