Rising Mobile Data Costs Causing Major Concerns for 57 Percent of IT Managers, According to New iPass/MobileIron Mobile Enterprise Report
Survey Also Finds BYOD Is Increasing IT Frustration and Loss of Control
REDWOOD SHORES AND MOUNTAIN VIEW, CALIF, Calif., Feb. 7, 2013: iPass Inc. (NASDAQ: IPAS) and MobileIron today published their 2013 Mobile Enterprise Report. The survey, which draws from the experiences of 477 IT executives worldwide, found that IT is concerned about rising mobility costs and feeling frustration and loss of control over Bring Your Own Device (BYOD). The majority of survey respondents (57 percent) thought their mobile data roaming costs would rise in 2013, with eight (8) percent saying they’ll rise more than 25 percent.
BYOD is creating new challenges for IT. The top two sources of frustration were onboarding and then supporting the increasing number and variety of personal devices, far outranking even security concerns. The survey also found that IT is increasingly losing control of mobility budgets as departments assume greater responsibility for mobile initiatives. The number of enterprises in which IT manages the mobility spend has dropped to 48 percent, down from 53 percent in 2011. Forty (40) percent of companies’ mobility budgets are now managed by non-IT departments. The complete report is available at www.ipass.com/mobile-resources-all-surveys/mer-2013/.
"IT is charged with implementing solutions to boost employee productivity, and BYOD does that. But as more personal mobile devices with multiple platforms and operating systems are used for work, IT managers are challenged to safeguard corporate data and keep roaming costs low. And when mobility budgets are managed by departments rather than IT, data roaming costs can be hard to control," said Barbara Nelson, chief technology officer, iPass. “With mobile on track to become the primary computing platform for the enterprise, IT can regain control by setting strong BYOD policies and enforcing them through solutions like the iPass Wi-Fi network and services and MobileIron’s mobile device management platform.”
When asked about rising data costs, 44 percent of IT managers named the growing number of devices per mobile worker as a factor; 41 percent highlighted pricey 3G (and 4G) data plans; and 22 percent pointed to an increase in the number of mobile workers as major cost culprits. On average, IT departments spend $96 a month on data fees alone for each mobile worker. North American mobile workers rack up the highest fees ($97/mo), exposing the expense of mobile broadband. Since free Wi-Fi is abundant in North America, these fees primarily reflect non-Wi-Fi forms of mobility, such as 3G and 4G.
“BYOD is more than just shifting ownership of the device to the employee,” said Ojas Rege, VP Strategy, MobileIron. “It has a number of implications for which a strategy needs to be defined in advance of implementation. This becomes even more critical as enterprise mobility evolves from securing email on mobile devices to delivering apps and content to employees anywhere at any time. An effective BYOD program starts with good preparation, but its long-term sustainability will depend on the ongoing quality of the employee’s experience.”
The survey shows that BYOD continues to gain ground. Fifty-six (56) percent of respondents, up from 47 percent in 2011, have changed their corporate guidelines within the past year to be more accommodating of employees’ preferences for using personal devices. Eighty-one (81) percent of respondents state their company now accommodates personal devices in the office. More than half (54 percent) have formal BYOD policies in place and North American companies are more likely than European companies to have done so. The survey found that while many organizations allow BYOD not all of them have actual policies for it. Of the 72 percent of enterprises with enterprise mobility strategies in place, only 37 percent of IT managers thought their own company’s mobile strategy was effective, while 35 percent felt that their company had an insufficient approach.
The survey also revealed:
- IT is more bullish on Microsoft’s Windows Phone 8 handsets than on RIM’s BlackBerry 10 phones. Both device lines are new and designed to appeal to the enterprise, as well as consumers. However, only 34 percent of IT managers plan to support BlackBerry 10, compared to 45 percent who plan to support Windows Phone 8 devices going forward.
- Tablet adoption is growing more mainstream within the enterprise. Between 2011 and 2012, tablet usage increased in all non-executive departments. Legal and HR/administration saw the biggest hike (14 percent year-over-year) in tablet support, followed by finance/accounting (13 percent year-over-year).
- Fifty-five (55) percent of the companies surveyed reported some form of security issue over the past year, primarily with lost and stolen phones.
- More than half (55 percent) of IT managers are using Wi-Fi connectivity apps for work purposes. Wi-Fi apps were named as the most widely used apps out of 10 different types of enterprise mobility apps.
About the Report
The iPass/MobileIron Mobile Enterprise Report is based on a survey of IT executives conducted between December 2012 and January 2013. An IT list from Wi-Fi network and services firm iPass and mobile device management firm MobileIron was used, resulting in 477 responses. The majority (about 75 percent) of respondents were currently employed IT professionals, at the director level or above. Fifty (50) percent of respondents worked for companies with more than 1,000 employees. The iPass/MobileIron Mobile Enterprise Report can be found at www.ipass.com/mobile-resources-all-surveys/mer-2013/.
About iPass Inc.
iPass helps enterprises and telecom service providers ensure their employees and subscribers stay well connected. Founded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform. With more than 1.2 million Wi-Fi hotspots across 124 countries and territories, iPass gives its customers always-on, frictionless connectivity for smartphones, tablets and laptops anywhere in the world – simply, securely and cost-effectively. Additional information is available at www.iPass.com or on Smarter Connections, the iPass blog.
The leader in security and management for mobile apps, documents, and devices, MobileIron’s mission is to enable global companies to become Mobile First organizations, embracing mobility as their primary IT platform in order to transform their businesses and increase their competitiveness. Recognized by IDC as the fastest growing mobile enterprise management vendor in the world, MobileIron provides the scalable architecture, rapid innovation, and best practices for global companies to transform into Mobile First organizations. Leading global companies use MobileIron as the foundation for their Mobile First initiatives, including 7 of the 10 top pharmaceutical companies, 5 of the 10 top banks, 8 of the 10 top automotive manufacturers, 3 of the 5 top retailers, 4 of the 5 top aerospace and defense companies, and half of the 10 top law firms. For more information, please visit www.mobileiron.com.
iPass® is a registered trademark of iPass Inc. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. MobileIron is a registered trademark of MobileIron. All other trademarks are owned by their respective owners.
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