Today, MVNOs have secured a sizable slice of the telecom market, up to 20 percent in certain mature economies. But the very vibrancy of the MVNO business model is attracting big players to an already crowded wireless market. These service providers are bringing their own niche offerings to market. For MVNOs, this will mean increased price competition, decreased margins, perhaps even higher rates of attrition. And therefore, MVNOs must stay lean and maintain a razor focus on the customer. Fortunately, with advances in technology and coverage, global Wi-Fi is an ideal, innovative offering – and one of many winning, business strategies – to add to the MVNO product portfolio to increase margins and drive original revenues.
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