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iPass for Brands

iPass for Brands

iPass Brand Solutions

iPass delivers the highest fidelity location data in the industry, by enhancing GPS signals with high precision location data derived from Wi-Fi access points. By using Wi-Fi to determine location, brands cannot only develop a richer, more accurate understanding of their consumers, but can drive higher brand engagement and loyalty, too

iPass SmartConnect - Global WiFi for brands

iPass SmartConnect™

Engage consumers wherever they are by providing them with hassle-free Wi-Fi as a benefit that drives loyalty and makes it easy to connect to your brand and apps

iPass Location Intelligence - Intelligent Location Data

iPass Location Intelligence

Create more value by tapping into precise, first party location data to better understand your customers and how well your marketing is driving behavior

Bring the benefits of iPass to your brand.

meaningful-loyalty

Consumer insights

A car company gives iPass SmartConnect vouchers to everyone who buys a new car so they can stay connected to wifi while they get to know their new car on a road trip. Visibility into its customers’ anonymized location patterns helps the company and its dealerships understand everything from driving behaviors to common destinations and frequently visited businesses. It uses these insights to develop more compelling offers, incentives, and messaging.

increase-adoption

Customer Loyalty

A credit card company includes an annual iPass SmartConnect subscription for cardholders, which improves the value of the card and gives the company a deeper understanding of its customers’ behavior so it can identify missed swipes and opportunities for new products, cross-sell, and strategic partnerships that customers will appreciate.

predictable-pricing

Ad targeting segmentation

A brand can use iPass SmartConnect in its app to let users connect on-the-go. Observing location patterns, the brand can then intelligently segment its audience and cater specific messages to each segment.

easy-reporting

Marketing attribution

By understanding the sequence of locations visited by people who’ve seen a given ad, a marketer can understand how effective that ad is in driving a given outcome. Because iPass’s location data is driven by wifi, the results are granular and highly accurate. And providing wifi to consumers can actually improve brand engagement and loyalty where other location data services rely on buying data in ways that can make consumers uncomfortable.

easy-reporting

Corporate security

Eliminate the risk of employees’ using unsecure wifi access points that jeopardize company data and devices.

easy-reporting

Operational visibility

Understand employee location patterns to identify opportunities to streamline, save money, and improve employees’ experience.

easy-reporting

Corporate security

Eliminate the risk of employees’ using unsecure wifi access points that jeopardize company data and devices.

easy-reporting

Operational visibility

Understand employee location patterns to identify opportunities to streamline, save money, and improve employees’ experience.

  • Consumer insights

    • A snack brand creates an app as part of a seasonal campaign and uses iPass SmartConnect to provide free Wi-Fi to anyone who uses the app during the 30-day campaign. By aggregating device location data, the brand learns about where its customers shop and play, which helps identify new product opportunities.

    • A car company gives iPass SmartConnect vouchers to everyone who buys a new car so they can stay connected to Wi-Fi while they get to know their new car on a road trip. Visibility into its customers’ anonymized location patterns helps the company and its dealerships understand everything from driving behaviors to common destinations and frequently visited businesses. It uses these insights to develop more compelling offers, incentives, and messaging.

  • Customer loyalty

    • A streaming entertainment company provides all of its paid subscribers with free Wi-Fi via iPass SmartConnect so they can better use the company’s services on the go. Understanding where users go – and where they are when they consume the service – helps improve customer experience and identify partnership opportunities, in addition to providing a deeper understanding of different demographics’ media consumption.

    • A credit card company includes an iPass SmartConnect subscription for cardholders, which improves the value of the card and gives the company a deeper understanding of its customers’ behavior so it can identify missed swipes and opportunities for new products, cross-sell, and strategic partnerships that customers will appreciate.

  • Targeting

    • A brand can use iPass SmartConnect in its app to let users connect on-the-go. Observing location patterns, the brand can then intelligently segment its audience and cater specific messages to each segment.

  • Attribution

    • By understanding the sequence of locations visited by people who’ve seen a given ad, a marketer can understand how effective that ad is in driving a given outcome. Because iPass’s location data is driven by Wi-Fi and GPS, the results are granular and highly accurate. And providing Wi-Fi to your consumers can actually improve brand engagement and loyalty where other location data services rely on buying data in ways that can make consumers uncomfortable.

  • Connectivity

    • A hotel chain can use iPass SmartConnect both to improve the Wi-Fi coverage in its hotels and to provide on-the-go Wi-Fi for guests during their stay. This low-cost benefit improves customer loyalty, and location data deepens the hotel chain’s understanding of its guests so it can identify new monetization opportunities – like which airline to partner with and which food styles and brands they should include in room service and on-property to compete with off-property restaurants.

    • A retailer can use iPass SmartConnect to let customers get online seamlessly in its stores. It can also provide free on-the-go global Wi-Fi vouchers during regular promotions. Understanding customer location helps the company measure how well its marketing drives footfall, and learning where customers go in between store visits helps the company benchmark its stores.

  • Infrastructure planning

    • A city uses iPass SmartConnect to manage the public Wi-Fi network in its transport hubs and provides free on-the-go Wi-Fi through iPass SmartConnect to monthly passholders. The city then uses location data to identify travel patterns that help it optimize bus schedules, emergency services, and transportation infrastructure projects.

YOUR CUSTOMERS WANT:

More value. More convenience. Better brand experience.

YOU NEED:

More engagement. Better analytics. Fixed costs.

Don’t take our word for it

Learn how the brands are turning to iPass to keep their customers happy.

Read our paper