To take their mobility strategies to the next level, enterprise decision-makers need better awareness of mobile professional connectivity habits.
The modern workforce is mobile, multi-generational, and multiplying in kind. But the one common denominator that unites everyone – from Boomers to Post-Millennials – is that we all are attached to (read: obsessed with) our mobile devices. Hey, there’s even a psychological term, nomophobia, to describe the irrational fear of being without your smartphone. Although nomophobia might be an edge case, hyper-attachment to our smart devices our impacting the connectivity habits of consumers.
So why should that matter to the enterprise? Aren’t consumers responsible for their own, personal mobile experiences even in a workplace setting? Turns out, not so much. The evidence suggests that mobile users aren’t giving up their attachment to mobile devices (or mobile technology more broadly) when they enter the office door. You’ve probably heard of BYOD by now. But what’s more, mobile users don’t just expect employers to allow them to use personal devices in the workplace; users expect employers to guarantee the same mobile experience that they enjoy in their consumer lives. Employers who can’t deliver risk losing productivity and even talent.
The good news is that some businesses have begun prioritizing the personalized experiences of their employees. But too often, they’re running blind, when it comes to really understanding the mobile connectivity habits of their workers. Looking to burnish your customer experience bona fides, improve productivity, and retain top talent, download the following paper on the connectivity patterns, preferences, and habits of today’s mobile worker.
What’s included in the white paper:
- “Who is my employee?”
- Connectivity patterns among mobile workers
- People love Wi-Fi, and they’ll pay, court security risks, and even endure inconveniences for access
- The light and never user
- The power user
- Larger mobile market trends
- Connectivity enables business and consumer tasks