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Enabling Service Providers to harness the power of Wi-Fi
The iPass Open Mobile Exchange (OMX) helps mobile service providers capture new revenues in the rapidly growing Wi-Fi market while dramatically improving the economics of service delivery – enabling them to incorporate unlicensed spectrum and Wi-Fi as an integral part of their mobile broadband strategy, all with speed to market and a reduced cost and risk profile in mind.
iPass has uniquely combined a ‘zero 3G-touch’ mobile data offload solution with a ‘zero-click’ Wi-Fi data roaming service, simplifying user connectivity when traversing 3G or 4G networks and Wi-Fi. The end result is that Wi-Fi access is as easy to use as cellular and functions like mobile data roaming, automatically connecting users to preferred networks to create an ‘always best connected’ experience.
The iPass OMX is founded on an extensible, carrier-grade platform consisting of a global network of over 140 Wi-Fi network operators, and the world’s largest Wi-Fi authentication and transaction settlements infrastructure hosted in 4 data centers around the world and redundantly engineered to provide carrier-grade 99.999% availability.
With Open Mobile Exchange, iPass delivers what no other company can offer you today in one solution; our market-leading Wi-Fi footprint harmonized with mobile IP data offload and Wi-Fi exchange services, empowering service providers to address a much greater range of priority objectives with one approach.
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Mobile IP Data Offload
Maximize your infrastructure investment by offloading mobile IP data to preferred Wi-Fi networks, including free Wi-Fi. Reduce service delivery costs and increase available network and signaling capacity without the requirement for additional capital investment.
Wi-Fi Roaming
Increase addressable market size and revenue potential by capitalizing on the rapid growth of Wi-Fi connected smartphones, iPads and tablets. Add new serving areas through Wi-Fi hotspots to broaden geographic reach and provide coverage where 3G is cost-prohibitive or unavailable.
Wi-Fi Exchange
Monetize Wi-Fi networks to other service providers with granular access control over your network, along with the ability to define private market rates to support bilateral agreements. By simplifying and accelerating bilateral Wi-Fi connectivity, the iPass OMX optimizes network operations and increases speed to market in capturing new revenues.
This powerful combination of solution sets and capabilities, all delivered in a software as a service pricing model, establishes the iPass OMX as an essential platform for service providers to acquire new revenues and drive customer acquisition and retention through the creation of high-value Wi-Fi services.
Today, Wi-Fi is available on virtually every device and the average mobile worker uses Wi-Fi on their smartphones at least one hour per day. According to the Wi-Fi Alliance, about 200 million households use Wi-Fi networks and there are about 750,000 hotspots worldwide. Wi-Fi is used by over 700 million people and there are about 800 million new Wi-Fi devices every year.
Historically, service providers viewed Wi-Fi as an extension of their fixed broadband Internet business, not as a viable extension of their mobility business. However, with the introduction of smartphones and tablets, along with the transition from a mobile voice to a mobile data business model, Wi-Fi is now becoming an integral component of today’s mobile network fabric.
To learn more about iPass Open Mobile Exchange, please review the educational materials listed here or contact iPass.
