International Wi-Fi roaming extends Wi-Fi connectivity to subscribers when roaming outside of their CSP’s home network. It helps to address demand for higher data usage on smartphone and tablet devices in a cost-effective manner by providing access to a broad and meaningful collection of commercial Wi-Fi hotspots in as many foreign locations as possible.
According to the United Nations World Tourism Organization (UNWTO), international travel exceeded one billion trips for the first time ever in 2012, and is set for another year of robust growth. Since each international trip represents a potential roaming event, the addressable market for international Wi-Fi roaming has never been greater.
The importance of Wi-Fi is now beyond question. According to studies conducted by Informa Telecoms & Media in partnership with Mobidia, Wi-Fi accounts for the vast majority of total smartphone- and tablet-originated data traffic.
|CSP||Country||Wi-Fi Provider||Date announced|
|China Telecom||China||iPass||February, 2011|
|SK Telecom||South Korea||iPass||May, 2011|
|Deutsche Telekom||Germany||iPass||May, 2011|
|Zain Group||Middle East||iPass||September, 2012|
|AlwaysOn||South Africa||iPass||September, 2012|
|Zain Jordan||Jordan||iPass||May, 2013|
Considerable momentum behind partnership-based approaches to international Wi-Fi roaming can be attributed to two key drivers:
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