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Mobile Workforce Report Q1 2013

Majority of workers already use their personal smartphones for work.
iPass Mobile Workforce Report
iPass Mobile Workforce Report cover image

Mobile Workforce Report Q1 2013

Majority of workers already use their personal smartphones for work.

iPass Global Mobile Workforce Survey Results Q1 2013:

EXECUTIVE SUMMARY

The Q1 2013 Global iPass Mobile Workforce Report examines the evolution of Bring Your Own Device (BYOD) and the hurdles to Wi-Fi connectivity. Mobile device choices are proliferating, and corporate BYOD strategies are evolving. Therefore, the mobile worker should be more productive than ever before, but that is often not the case. Our research shows that while mobile workers are leveraging a variety of mobile devices, Wi-Fi challenges and data limits are affecting productivity.

At places such as hotels (40 percent), airports (44 percent) and airplanes (44 percent), where strong Wi-Fi connectivity might be assumed, there are significant issues. Mobile workers are worried about mobile Internet data caps and high Wi-Fi “day pass” charges, which limit their productivity when it is most critical.

Cellular networks offer constant access but impose data caps and high costs. A number of mobile workers are limiting their 3G/4G data use due to plan limitations. An even higher percentage of respondents said they would curtail their data usage if mobile Internet prices continue to rise. This can be a catastrophic issue to the international mobile worker.

The corporate BYOD trend of allowing employees to work using personal devices continues to grow. Sixty-two percent of workers say they are already using personal smartphones for work. Seventy-two percent believe their personal devices should be enabled for work purposes. Consistent with this trend, the report suggests there is growing diversity in the types of devices that mobile workers are choosing to use. The device of choice has changed. In 2012 laptops were the preferred device for mobile workers. Now the device of choice is the iPhone.

Other highlights from the Q1 2013 Mobile Workforce Report include:

  • Mobile workers are becoming more price-sensitive. Compared to 2012, they are more aware of data caps. Only 17 percent of workers in this report said they don’t know or care how much data they use monthly on their smartphones. In 2012, that figure was 30 percent.
  • The average number of devices carried by a mobile worker is now 2.95 devices, down from 3.5 devices in 2012. BYOD policies likely spurred this change by enabling some workers to drop their business-only phones or bulky laptops and consolidate to a single smartphone or one smartphone and one tablet.
  • Samsung Galaxy and Windows 8 tablets are starting to gain momentum in the tablet market. Twenty-eight percent of mobile workers stated they plan to own a Samsung Galaxy tablet within the next six months. Seventeen percent of workers say they will have a Windows 8 tablet within the same time period. Wi-Fi may be common, but mobile workers still contend with issues of cost and access.

IN THIS REPORT

  • Introduction
  • Section 1: Wi-Fi: Growth is Not Without Challenges
  • Section 2: Evolution of BYOD
  • Section 3: Mobile Workers Lighten Their Load
  • Section 4: One Device to Rule Them All
  • Section 5: Mobile Data: Productivity Satisfaction
  • Conclusion
  • Survey Methodology