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Conclusion

Since iPass issued its first Mobile Workforce Report in February 2010, three key trends have emerged among mobile workers:

• Redistribution of work across time and space. Mobile workers are checking in during downtime and even on vacation. When they disconnect, it is usually because they cannot connect.
• Increased permeability of the boundary between work and life. Most mobile workers are using their mobile devices for both personal and business reasons. This trend does not change, even with the entry of new consumer devices like the iPad.
• Increased availability of applications and services in the cloud, as well as new form factors like the iPad, is making it more difficult for IT to assume a command and control posture as more and more online work tasks can be accomplished outside of the network perimeter.

While many of today’s vendors are catering to the lucrative consumer market, according to IDC, one in five adults worldwide will be categorized as a mobile worker by next year[i], meaning that for the long term, better enterprise mobility services will be required to meet the needs of the mobile worker. Today, workers are bringing consumer technology into the workplace, and both workers and their IT departments are figuring out how to best use them for work. But in many cases, the current workarounds are both inconvenient and ineffective.

Changing platforms (e.g., from iPhone to Android) is fairly seamless. Vendors who believe they can lock in share are overestimating the loyalty of the consumer market, and underestimating the power of the business market. Devices that can easily and successfully be used for both business and personal reasons will win the consumer and business dollar, as well as the hearts and minds of the mobile workforce.

iPass sees the next wave of innovation and the long term market winners in mobility as those that take consumer-focused technology and effectively apply it to the enterprise. Business users want a consumer device with the necessary hooks into the workplace, since they are increasingly comfortable with blending work and personal activities. iPass predicts that a new category of services and tools will need to be established around mobile workforce productivity.

About iPass

Founded in 1996, iPass (NASDAQ: IPAS) is a leading provider of enterprise mobility services with 3,500 customers, including more than 420 of the Forbes Global 2000. The company’s mission is to be the voice of the enterprise in the market for mobility services by providing solutions that simply, smartly and openly facilitate access from any device on any network, while providing the visibility and control necessary to contain spiraling mobility costs, maximize mobile user productivity and maintain security in a world where consumers drive enterprise IT. For more information, visit www.iPass.com or the iPass blog, Smarter Connections, at www.ipass.com/blog.

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[i] IDC, Worldwide Mobile Worker Population, 2009-2013, February 2010

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