Mobile Workforce Report

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iPass Q4 Mobile Usage Data

Mobile usage numbers for the fourth quarter of 2010 remained steady. The iPass Mobile Workforce Report looked at data for home users, business travelers, popular venues, and most popular airports.

Home users
iPass mobile usage data collected from October 1 through December 31 of 2010 indicated that 18 percent of mobile employees logged in from home at least two to five times per month, six percent logged in five to 10 times per month; and 14 percent logged in more than 10 times per month.

Figure 20: Average number of times mobile workers logged in from home per month during the fourth quarter of 2009, and all four quarters of 2010. (Results are based on 470K users and 5.8M user sessions.)

Business travelers
Business travel grew slightly during the fourth quarter, with 12.1 percent on the road six or more days, compared to 11.5 percent in Q3 of 2010, 11.9 percent in Q1 and Q2 of 2010, and 10.1 percent in Q4 of 2009. We continue to see some economic recovery in the business travel segment; this is most evident when you compare year over year results.

Figure 21: Number of days mobile workers who traveled were on the road in the fourth quarter of 2009, and all four quarters of 2010. (Results are based on 250K users and 1.3M user sessions.)

Venues
Across the board, connectivity sessions at venues remained consistent between Q4 and Q3. Hotels continued to be the most popular place to log in when on the road, followed by airports and retail. However, we continue to see a decline in the amount of time that mobile employees connected at convention centers. This could be due to a general trend away from physical conference and more events happening on-line. Mobile employees are taking less time to travel and more time to connect virtually. We will continue to monitor this trend. Of note, inflight Wi-Fi has surpassed convention centers in popularity for mobile employees.

	Q4 2010 Sessions per 100 workers	Average Session Length (min)	% Total	Q3 2010	Average	Q2 2010	Average	Q1 2010	Average	Q4 2009	Average
Hotel	257	86	37.5%	254	86	285	88	287	91	244	92
Airport	198	33	28.9%	187	33	191	33	188	34	156	33
Retail	172	48	25.2%	182	51	159	49	138	52	97	56
Restaurant	47	41	6.8%	55	42	63	44	65	45	58	46
Inflight Wi-Fi	3	N/A	0.6%	2	N/A	1	N/A	N/A	N/A	N/A	N/A
Convention Center	2	53	0.3%	3	86	4	124	4	132	3	107
Other	9	40	1.4%	7	40	8	38	8	40	14	52

Figure 22: Locations and length of time for employee logins. (Results based on 250K users and 1.9M user sessions.)

Airports
O’Hare continued to rank in the top spot on the list of airports. Munich Airport rose from the sixth position to the fifth position.

Q4 10 Top 20 Airports Worldwide	Sessions per 100 Workers	Average Session Length (min)	% Total	Q3 10 Top Airports	Q2 10 Top Airports	Q1 10 Top Airports	Q4 09 Top Airports
1) O’Hare (Chicago)	12	31.1	6.0%	1	1	5	1
2) Frankfurt	11.8	47.4	6.0%	2	2	1	2
3) Charles de Gaulle (Paris)	10.5	29.3	5.3%	3	3	2	3
4) Schiphol (Amsterdam)	8.5	29.8	4.3%	4	6	6	7
5) Munich	8.1	40.9	4.1%	6	7	8	10
6) London Heathrow	7.1	30.5	3.6%	NR⁵	17	3	9
7) Zurich	6.5	27.8	3.3%	10	10	11	11
8 ) Dallas – Fort Worth	6	29.4	3.0%	5	4	4	4
9) Hartsfield (Atlanta)	5.2	40.5	2.6%	9	8	10	8
10) Minneapolis-St. Paul	5	30.2	2.5%	8	9	9	5
11) Brussels	4.7	29.5	2.4%	11	12	13	12
12) Detroit Metro	4.6	33.8	2.3%	15	19	12	14
13) San Francisco	4.1	29.5	2.1%	7	5	7	6
14) Los Angeles	3.2	34.3	1.6%	13	11	14	13
15) Newark	3.2	34.3	1.6%	14	13	18	16
16) Stockholm	3.1	31.8	1.6%	23	22	17	17
17) Denver	3.1	37.1	1.5%	12	15	25	25
18) Madrid	2.7	34.1	1.4%	17	14	16	21
19) Geneva	2.7	27.5	1.4%	18	20	20	19
20) Tokyo Narita Chiba	2.4	26.6	1.2%	16	16	19	18

Figure 23: Number and percentage of employee logins by airport. (Results are based on 250K users and nearly 500K user sessions.)

⁵ Not reported. No data for Wi-Fi usage at Heathrow airport in Q3 2010