

Mobile Workforce Report Q1 2011: Page 1: Introduction | Page 2: The Mobile Stack | Page 3: Networks are Expensive | Page 4: Mobilocracy and the Mobile Lifestyle | Page 5: Q4 Mobile Usage Data | Page 6: Conclusion
With the rise of the mobilocracy, comes a new mantra of entitlement – this is no value judgement; it’s just the way it is. Mobile employees believe in the right to connect whenever they want, wherever they need, and with the device of their choosing. They are disappointed when data coverage or network speed is subpar.
The most obvious issue that arises from this sense of entitlement is the cost of mobile workers taking connectivity into their own hands. Left unchecked, a mobile worker may well flaunt company policy and pay for exorbitantly priced Wi-Fi subscriptions or run up a significant roaming charge while using 3G on the road.
Not only are these costs often significant, they are also very hard to account for. Instead of falling within the IT budget, mobility costs are often hidden within expense claims – the mobility ‘black budget.’ Not only does this make it incredibly difficult for enterprises to understand their mobility costs, it also means they have very little insight into mobile working patterns and how they can best support their users going forwards. They will fall into the trap of expensive solutions for problems that are not well understood.
The demands of the new generation of mobile workers and their sense of entitlement where choice is concerned are having a significant impact on mobility. Despite the challenges this poses, proactive organizations should view this as an opportunity to build a better mobility infrastructure to support workers more flexibly. If the mobilocracy is altering business’ connectivity policies, it is important the IT staff recognize the psyche of their employees in order to generate the best remote working operability.
The new standard of computing will become a trinity of devices in the next several years. The mobile devices are themselves cheap; it’s the monthly network costs that are expensive. Having better visibility and control into mobility gives companies the ability to contain both costs and security issues. Mobility is increasingly shaping the IT landscape and companies that develop a holistic mobility strategy that maximizes the use of the best and most cost-effective networks will be able to control and cater to the rising mobilocracy in the workforce.
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Summary of Recommendations for IT:
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Founded in 1996, iPass (NASDAQ: IPAS) is a leading provider of enterprise mobility services with 3,500 customers, including more than 420 of the Forbes Global 2000. The company’s mission is to be the voice of the enterprise in the market for mobility services by providing solutions that simply, smartly and openly facilitate access from any device on any network, while providing the visibility and control necessary to contain spiraling mobility costs, maximize mobile user productivity, and maintain security in a world where consumers now drive enterprise IT. For more information, visit www.iPass.com or follow iPass on Twitter at www.twitter.com/iPass.
Mobile Workforce Report Q1 2011: Page 1: Introduction | Page 2: The Mobile Stack | Page 3: Networks are Expensive | Page 4: Mobilocracy and the Mobile Lifestyle | Page 5: Q4 Mobile Usage Data | Page 6: Conclusion