Wi-Fi as a smart complement to 3G/4G: Steve Livingston interview
Monday, October 8th, 2012 Karen Ambrose Hickey, EditorSteve Livingston, SVP of Carrier Development, was at WiFi World Summit last month in Barcelona. BNET TV caught up to Steve in this interview:
Here’s some of what Steve had to say:
The content world is telling people to consume as much as they can. What’s nice about the 3G networks is that it’s ubiquitous. But if you want to consume data, just like you’re in your living room, why not have the network that allows you to do it. That’s where I think Wi-FI really kicks in. It’s a complement.
Some mobile operators talked about the complement of Wi-Fi on the panel. One, they can address content demands with Wi-Fi. But they know there are a lot of Wi-Fi only devices. Do they ignore these, or say that: you are a mobile customer of mine and I know you are carrying a tablet that has no SIM card. Why don’t I attach a plan for you…
The company that does that first will be disruptive and will get these high-value customers that have this discretionary income, travel, have 3 devices and can consume data.
You can hear the entire interview on bnetTV.com >>
Tags: 3G network, 4G network, carriers, wifi access
