Mobile Data Offloading Conference
Tuesday, June 19th, 2012 Annie Livingston, Marketing
On Tuesday, June 12, 2012, Steve Livingston, SVP Carrier Development, iPass, spoke at the Mobile Data Offloading conference in London. The conference was designed to address the exponential growth of data usage, and how enterprises and consumers are dealing with this quick advancement in technology. The conference also discussed the prerequisites as well as challenges people are dealing with in regards to the data offloading technology.
Livingston began his presentation introducing iPass, and explained that although the company has over 1.8 million individual users and 140 Wi-Fi networks all over the world, the number of partners iPass has is growing rapidly.
Continuing with his presentation, Livingston discussed Wi-Fi, and how it is impossible to avoid. Listing various statistics, Livingston claimed that 70% of smartphone data is originated in Wi-Fi, and 65% of tablet users are connecting to mobile networks via Wi-Fi exclusively. Livingston discussed the exponential growth rate of Wi-Fi hotspots, and predicted that in 2015, there will be 5.8 million public hotspots worldwide.
With the fast expansion of Wi-Fi came the fast expansion of iPass, and the company’s network growth has more than tripled in the past year. Because International Wi-Fi roaming is inevitable for the business traveler, Livingston explained the opportunities iPass provides for the consumer. iPass caters international Wi-Fi for a significantly lower cost, and allows the consumer to act as they do at home.
In his closing remarks, Livingston explained the benefits of iPass, and its goals for the future, including the expansion of customers, both individuals as well as enterprises.
Tags: carriers, wi-fi access





