I am a Mobile Worker (but will this help Microsoft?)

Wednesday, October 13th, 2010 John Gallagher, Sr. Public Relations Manager

The title reads like the opening line to a Mobileholic meeting, (I quit my local chapter after they took my mobile phone away from me during the meeting.) However, I got excited this week when I saw the adverts for the Windows Phone 7 (WP7) operating system. This a fun advert, which I’m sure will resonate with many mobile workers (if not for the phone, then for the connected-all-the-time message).

However, what I’d like to know is will WP7 phones be adopted by prosumers?

 

 

 

Current market share for Win mobile devices is estimated between 5 – 9 percent, depending on which analyst firm you want to follow. What’s not in dispute is that Windows Mobile has been in decline in recent years.

However, as enterprise mobility applications are set to take-off in 2011 according to some industry leaders: How many enterprise applications will be developed on the new WP7 platform? Are there incentives for developers to build on WP7?

Probably not yet for consumer applications, but as most of the enterprise world is dotted with Windows PCs, I suspect that a good number of enterprise vendors may start to develop on the platform now.

Apple did a great job of shaking up the indolent smartphone market three years ago and competition has been great for consumers but also for the wider industry. It remains to be seen whether Microsoft can re-capture any of its lost market share but I for one am excited to see the smartphone landscape for mobile workers improve.

Tags: Windows