Hotel guests dissatisfied with paying for Wi-Fi
Thursday, August 2nd, 2012 Annie Livingston, Marketing
Recently, J.D. Power published a press release regarding hotel satisfaction, and its significant downfall. Why? Additional charges for Internet access—more than 50% of guests use the internet, and no one wants to pay for it.
The study finds that 55% of hotel guests use the Internet during their hotel stay, an increase from 20% in 2006 and 87% use Wi-Fi to connect.
With free Internet in some cafes, restaurants, and some airports, hotel customers, particularly business travelers, are upset having to pay for Internet, and they have every right to be. Why pay for something that you can get for free elsewhere?
The percentage of hotel guests using Wi-Fi has increased 35% in the past six years, and will only increase. If hotels want to keep their loyal customers, they are going to have to change their ways.
The J.D. Power report states that hotels charging for Internet are “perceived” as taking advantage of guests, mainly because so many other places offer this service for free.
What do you think? Are you willing to pay for hotel Wi-Fi? Tell us what you think!
To read the entire J.D. Powers press release >>
Tags: hospitality, internet access, wi-fi access
